Science and art: connecting through emotions for ocean conservation
- The LIFE INTEMARES project is extending its awareness-raising programme with innovative communication actions that seek to connect through emotions. SUBMON has collaborated in the implementation of these actions.
Amalia, a writer who was quite influential decades ago, falls asleep watching television and has a strange dream, in which the sky turns into a great ocean that floods everything. In the middle of this fantasy, a mysterious diver appears and has an important message for her. What he tells her will completely transform the woman and the course of her future.
So begins the play “El buzo invisible” (The Invisible Diver), a proposal to disseminate, through emotions, the importance of the marine protected areas of the Spanish Natura 2000 Network. The play is part of the implementation of a series of actions framed within the awareness programme of the LIFE INTEMARES project, which is coordinated by the Fundación Biodiversidad of the Ministry for Ecological Transition and the Demographic Challenge. The aim of this programme is to raise public awareness of the value and importance of the marine protected areas of the Natura 2000 Network in Spain. SUBMON has collaborated in the design and execution of these actions.
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“A moving story that surprises you and manages to link up with a powerful dissemination exercise”. “An immersion in a sea of feelings that makes you think”. These are the words of those who have come to see it at the Sala Pangolí, in Barcelona. At SUBMON we couldn’t be happier to see the great reception it is getting, and we hope this is the beginning of a long career on the stage.
“El buzo invisible” is a creative approach that seeks to disseminate the importance of marine conservation from a closer and more real communicative format. It was carried out by Xavier Miralles, director and scriptwriter of the play, who counted on Marta Fons and Genís Lama to bring the main characters to life. “El buzo invisible” takes the spectator on a journey of transforming emotions, which from a scientific outreach we are not used to seeing and appreciating.
In addition to the play, an interactive virtual space has been designed. On this site, the user is invited to complete the “Natura 2000 marine mission” together with Hali, an extraterrestrial character who wants to explore the wonders of our unknown blue planet. The site includes a virtual exhibition with different interactive resources, such as 360º videos, animated videos, infographics, and an escape room to test your knowledge. You can consult the virtual space at the link descubrenatura2000marina.es.
Therefore, both the play and the rest of the awareness-raising actions have been designed to connect with diverse groups of audiences through different communicative formats, that thrill and promote participation and interaction with the values of the marine Natura 2000 Network and the importance of its conservation.
